There are 3 basic televisions medium in India: Analog (cable TV), digital Set Top Boxes (STB), and digital Direct to Home (DTH). Analog cable TV has been around for over 25 years but is essentially limited in the range of channels, features and value added services. Digital services like STB and DTH come with superior audio and video quality and have attracted a large number of subscriber base in India.

The Indian DTH industry revenue for 2012 was close to $ 1.6 billion with around 33 million subscribers (the user based is forecasted to grow to 82 million by 2020). The forecast for the Direct-To-Home (DTH) market share in India is close to $ 5.3 billion by 2020. India is expected to become the largest direct to home (DTH) market in the world. Government of India’s DAS (digitization of cable signals) drive has given a boost to online DTH recharge subscription industry.

This has ensured fierce competition in the digital cable services and digital DTH services. The Indian DTH industry today has 6 service providers –

• Dish TV
• Sun Direct
• Videocon D2H
• Tata Sky
• Airtel Digital TV
• Reliance Digital TV